Social media and self-presentation

  Self Presentation by Stephen Poff 2.0 Generic (CC BY-NC-ND 2.0) Self-presentation is a subset of impression management whereby individuals develop their identities and roles and gain social rewards through their interactions with others.  To control how an audience views the self and promote a positive impression (Schlenker, 2012), individuals adopt different behaviours and a different … Continue reading Social media and self-presentation

Social media marketing

The art of social media by mkhmarketing (CC BY 2.0) The benefits of social media do have a positive relation with customers purchase decision, but not all items are crucial to a similar extent. Functional (convenience, efficiency, information, sharing experiences) and monetary (free coupons, price discounts, special deals) benefits from social media were found to … Continue reading Social media marketing


Hi, I’m xiliu yan,  an international student at Deakin I’m doing Master of Arts (Media studies), and this will be my second trimester. This is very interesting unit, can't wait see your guys in class, hope we will have a great time in this trimester.

Ai Weiwei: Surveillance Isn’t Just a Problem in China.

Who's afraid of Ai Weiwei by Ji Ruan (cc by-nc-sa 2.0) Ai Weiwei: Chinese artist and activist who produced a multifaceted array of creative work, including sculptural installations, architectural projects, photographs, and videos. While Ai was lauded internationally, the frequently provocative and subversive dimension of his art, as well as his political outspokenness, triggered various … Continue reading Ai Weiwei: Surveillance Isn’t Just a Problem in China.

Surveillance and Transparent society

Surveillance by Thomas Hawk (cc by-nc 2.0) 'Mass surveillance is the subjection of a population or significant component of a group to indiscriminate monitoring. It involves a systematic interference with people's right to privacy. Any system that generates and collects data on individuals without attempting to limit the dataset to well-defined targeted individuals is a … Continue reading Surveillance and Transparent society